Explain when a video journalist should avoid using long shots, medium shots and close-ups.

What will be an ideal response?

A video journalist should avoid using a long shot if details are important, there is a primary speaker in the frame or the shot has too much wasted space. Medium shots should be avoided if the scene lacks value, subjects cannot be adequately framed, the shot fails to have the impact of other shot types or there are too many medium shots in a row. A close-up should be avoided if the viewer cannot tell what is happening in the frame, it does not follow in the sequence from long shot to medium shot to close-up or it jars the viewer.

Communication & Mass Media

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Which of the following is a characteristic of a culture that values a centralized approach to

power? A) There are clear lines of authority in who reports to whom. B) Leadership is spread out among a number of people. C) Power and influence are shared by many people. D) Decisions are made by consensus.

Communication & Mass Media

The face, voice, and movement are all primary indicators of feelings of interest and excitement, known as __________.

A. immediacy B. arousal C. dominance D. status

Communication & Mass Media