Conceptualization is a process used to set the goals of a project, develop strategies to support an organization's strategic goals, and outline tasks and schedules to accomplish the project goals

You are a product manager for a manufacturer of detergent. You have determined that detergent is in the mature stage of the product life cycle. To keep your product from entering the decline stage, what should you do?

a. Promote detergent heavily to dealers and customers. b. Use promotion to increase primary demand for detergent. c. Raise the price of the detergent because customers are not price sensitive in this stage. d. Abandon peripheral target markets for detergent.

Which one of the following market tools is used to limit downside risk in the price of a stock?

A) Stop order B) Market order C) Limit order D) Deferred sales order