Which of the following is a type of word-of-mouth marketing?
A) guerrilla marketing
B) trade show marketing
C) canned marketing
D) viral marketing
E) creative marketing
Answer: D
Explanation: D) Two types of word-of-mouth marketing are buzz marketing (using high-profile entertainment or news to get people to talk about their product) and viral marketing (in which companies pay people to promote their products to others).
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The direct method of reporting cash flows from operating activities provides clearer information about the sources and uses of cash than does the indirect method
Indicate whether the statement is true or false
The following information is provided by Westwind Systems
Project A Project B Project C Project D Initial investment $438,000 $218,000 $560,000 $516,000 PV of cash inflows $582,000 $388,000 $800,000 $394,000 Payback period (years) 3.6 3.2 4.0 2.0 NPV of project $144,000 $170,000 $240,000 $122,000 Calculate the profitability index for Project A. Show your calculations and round to two decimal places. What will be an ideal response