The company's ________________________ signals to employees what the company values and increases the likelihood of consistency in pay across the organization.

A major challenge in MPR is

A) knowing precisely how much advertising to purchase for a promotional campaign. B) managing relationships with connectors in an effort to reach intended audiences. C) understanding when a marketer's message is inappropriate for consumer audiences. D) finding practitioners adequately trained in assembling online campaigns. E) building relationships with product resellers.

A construction firm that accumulates cash in anticipation of a significant drop in lumber costs is an

example of the ________ motive for holding cash. A) precautionary B) speculative C) transaction D) hedging