Policymakers use taxes to raise revenue for public purposes and to influence market outcomes

For most goods and most people, marginal utility probably

a. continues to increase as larger quantities are purchased. b. plummets after the first few units but soon begins to rise. c. declines as consumption increases. d. is negative after the first unit of a good is purchased. e. is positive and rising for most goods.

The advertisement approach that allows a consumer to follow up directly to an advertising message is known as

A. direct marketing. B. mass marketing. C. indirect marketing. D. interactive marketing.