Benetton uses the slogan "United Colors of Benetton" to position itself as a brand concerned with the unity of humankind. This type of strategy is referred to as GCCP (global consumer culture positioning)

Indicate whether the statement is true or false

TRUE

Business

You might also like to view...

A terminated employee that has exercised the conversion privilege is able to convert

A) only after providing evidence of insurability B) without paying for the premiums C) permanent insurance into term insurance D) term insurance into permanent insurance

Business

________ is the ability of the service provider to respond to the customer's needs on a timely basis

A) Reliability B) Responsiveness C) Assurance D) Empathy

Business