How can you be sure the information you are using is accurate and of good quality?
A) Verify that the information was gathered using the journalistic approach
B) Verify that the information is current and reliable
C) Only use information generated by a knowledge management system
D) Use information that is most interesting to the primary audience members
E) Use free writing to cover all key ideas
B
Explanation: B) You can minimize mistakes by double-checking every piece of information you collect. If you are consulting sources outside the organization, ask yourself whether the information is current and reliable.
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The first principle of framing message content is which one of the following?
A. Know management's position and the problem situation intimately. B. Time the release of information to coincide with the news cycle. C. Word the message so that it squares with the audience's images. D. Put the audience in a listening mood. E. Standardize the process for framing message content.
The resources-based view (RBV) takes the approach that a firm's resources are more important than industry structure in getting and keeping competitive advantage
Indicate whether the statement is true or false