A lakefront home sold for $385,000. The Broker received $27,912.50. What rate of Commission did this broker charge?

A commercial for Martox compares the speed with which Martox soothes an upset stomach to the speed of Tums antacids. The commercial also emphasizes that Martox is less expensive than Tums

Martox is most likely at which stage of the product life cycle? A) introduction B) growth C) maturity D) awareness E) decline

All of the following are characteristics of incremental innovation, except:

a. R&D invention in the lab. b. extension of existing product or process. c. firms use standard marketing research tools. d. product characteristics are well defined. e. customer pull.