"Backward looking" budgets are typically based on ________
A) forecasts
B) marketing research
C) future trends
D) historical data
E) current market conditions
D
Business
You might also like to view...
Why are profound changes in marketing communications creating both exciting and scary times for marketing communicators?
What will be an ideal response?
Business
The tendency to take credit for success and avoid blame for failures is known as self-serving attribution
Indicate whether the statement is true or false
Business