A sales promotion is more effective when its message is closely related to themes being used in the product's or service's advertising campaigns

When Applebee's faced declining sales in 2008, efforts were made to:

A) divest IHOP to raise capital B) raise prices and increase quality C) rejuvenate the brand D) co-brand with IHOP

The strategy for improving service productivity that customizes at delivery, rather than at production, is ________

Fill in the blanks with correct word