Which of the following intangible assets should be shown as a separate item on the balance sheet?

a. Goodwill
b. Franchise
c. Patent
d. Trademark

Answer: a. Goodwill

Business

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Coupons, point-of-purchase displays, and special distribution deals are tools used in

A) sales promotion. B) word-of-mouth marketing. C) consumer advertising. D) public relations tactics. E) product development.

Business

The Dodd-Frank Act created a federal body with some limited regulatory authority

For example, the organization can represent the federal government in international negotiations regarding insurance and it can preempt state law where it conflicts with negotiated international agreements. This body is called the A) National Insurance Bureau. B) Federal Office of Insurance. C) Department of International Insurance. D) International Insurance Bureau.

Business