An iterative group process that allows experts, who may be located in different places, to make forecasts is referred to as ________
A) a jury of executive opinion
B) a sales force composite
C) ca onsumer market survey
D) the Delphi method
E) trend analysis
D
Business
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Charging different prices to different segments according to their price elasticity or sensitivity is commonly known as:
A) price segmentation. B) price differentiation. C) price discrimination. D) price preference.
Business
Which of the following analyses is more useful for trend-spotting than for developing segments for individual brands?
A) cohort analysis B) regression analysis C) factor analysis D) SWOT analysis
Business