Which of the following is the main cultural motive behind government intervention in trade?
A) promotion of strategic trade policies
B) protection of jobs
C) protection of national identity
D) protection of young industries from competition
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Which of the following statements is true of customer relationship management?
a. It involves targeting the average customer or everybody. b. It involves establishing and tracking customer interactions with the company. c. It considers all the customers of the firm as one large group that should be targeted with a single promotional strategy. d. It is used by sales-oriented firms to convince customers to buy their products.
Public relations focuses on selling a product, while advertising focuses on marketing an organization
Indicate whether the statement is true or false