Lloyd Bitzer (1968), the scholar who introduced the concept of the rhetorical situation, coined the term _____ as the reason a speech needs to be given.

a. exigence
b. duress
c. contingency
d. crisis

a. exigence
Lloyd Bitzer (1968), the scholar who introduced the concept of the rhetorical situation, coined the term exigence as the reason a speech needs to be given.

Communication & Mass Media

You might also like to view...

Describe the fight-or-flight syndrome and how this phenomenon relates to public speaking

What will be an ideal response?

Communication & Mass Media

Gaining assistance, sharing an activity, changing behavior, and changing the terms of a relationship are all examples of __________ goals

Fill in the blanks with correct word

Communication & Mass Media