The J. M. Smuckers Company makes jams, jellies, fruit spreads, and ice cream toppings. All of these products are sold using the Smuckers brand name. This company uses a(n) ________ strategy

A) store brand
B) private-label brand
C) cobranding
D) ingredient branding
E) family brand

E

Business

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Which of the following balanced scorecard perspective asks the question, "at what must we excel?"

a. the internal business perspective b. the innovation and learning perspective c. the financial perspective d. the customer perspective

Business

Trainees are likely to respond more positively to which of the following approaches of diversity training?

A. Increasing participants' awareness of cultural and ethnic differences as well as differences in personal and physical characteristics, such as disabilities. B. Teaching employees skills for constructively handling communication barriers, conflicts, and misunderstandings that arise when different people try to work together C. Sending participants directly into communities where they interact with persons from different cultures, races, and nationalities. D. A program that clearly demonstrates that it values diversity and minorities over the average white male employee. E. Making people aware of cultural differences and their stereotypes about those differences to avoid letting stereotypes influence their interactions with people.

Business