The ________ model assumes that potential customers must pass through a series of stages beginning with initial lack of brand awareness and ending with ultimate purchase
a. communicative functions
b. positioning
c. five-stage developmental
d. hierarchy of effects
d
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The Meaning-Centered approach describes which of the following as essentially synonymous processes?
a. organizing and decision making b. function and structure c. organic and culture metaphors d. none of the above
When studying and comparing different cultures, one of the main things that stands out about U.S. culture is our relative lack of traditional norms and obligations. Most Americans are free to decide what to do with their own lives--rather than having life paths laid out for them by class, gender, and familial roles--and they have few formal obligations toward family members. Discuss how these cultural characteristics manifest in the cultural dimensions of uncertainty avoidance, power distance, and individualism/collectivism.
What will be an ideal response?