Which ONE of the following options is not part of the AIDA toolbox?
a. raising awareness and combating customer perception biases
b. investigating customer preferences for the product/service
c. building desire to purchase a product or service
d. convincing the customer to take actively seek out the product or service
b. investigating customer preferences for the product/service
Political Science
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Which of the following approaches is NOT one of the four general influence strategies used by interest groups?
a. Access-to-power c. Coalition-building b. Bureaucratic insider d. Grassroots mobilization
Political Science
What actors were brought together after Roe v. Wade, that is, describe the coalitions on both sides of the abortion debate?
What will be an ideal response?
Political Science