I-messages are honest statements that disclose to others how we genuinely feel

In order to be potentially useful for a marketing manager, differences must at minimum be:

a) at a ratio of 2 to 1. b) statistically significant. c) new and not part of existing knowledge. d) at a ratio of 10 to 1.

An American manufacturer with its corporate headquarters in New York City is purchasing goods

from a French supplier. Which of the following statements is true regarding the exchange rate risk for this contract? A) The American company will bear all of the exchange rate risk if the contract is denominated in dollars. B) The French company will bear all of the exchange rate risk if the contract is denominated in dollars. C) Both companies could bear exchange rate risk if the contract is denominated in British pounds. D) Both B and C are correct.