What do point-of-purchase promotions work best for?
a. complex products that require technical knowledge to operate
b. impulse buys
c. high-involvement products
d. purchases that require extensive decision making
Ans: b. impulse buys
Business
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After conducting formal marketing research for your department, you summarize the data in an oral presentation to management. You are following normal marketing research steps
Indicate whether the statement is true or false
Business
A number of benefits are payable under no-fault plans. Under one provision, benefits are paid for tasks normally performed by the insured, including such things as lawn care, housework, and home repairs. These tasks are called
A) home health care services. B) hospice services. C) activities of daily living. D) essential services expenses.
Business