Describe the roles of "presence" and "resonance" within a ceremonial speech.

What will be an ideal response?

- Ceremonial speeches should build a sense of community between the speaker and listeners and among the listeners themselves.
- A speaker should create a sense of presence for the idea they are presenting and bring it to the front of people's minds.
- A ceremonial speech emphasizes values which draw people together and create this sense of presence.
- Resonance is a reflection of the speaker's ability to articulate the audience's unexpressed feelings.
- The speaker's words should resonate with the audience because they feel the same way.
- Resonance helps the speaker better identify with the audience.

Communication & Mass Media

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