A PR practitioner who adheres to agent-based ethics will base ethical decisions on which of the following?

"At the end of my speech, my audience will be able to list the three different types of

Reggae music." This statement is an example of a a. central idea. b. general purpose. c. specific purpose. d. blueprint.

________ occurs when you copy words verbatim from multiple sources and put them together to compose your speech.

A. Defamation B. Patchwork plagiarism C. Incremental plagiarism D. Global plagiarism