Which of the following is the best example of a good?
A) e-learning storyboard
B) digital music
C) air travel
D) life insurance
E) a pair of shoes
Answer: E
Explanation: Products contain both tangible and intangible components. Predominantly tangible products are categorized as goods, whereas predominantly intangible products are categorized as services. Most tangible of the given set of products is a pair of shoes.
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If a buyer or seller has to bring suit to enforce a purchase and sales agreement, the prevailing party will always be entitled to:
A. Specific performance B. Attorneys fees C. Liquidated damages D. Punitive damages
Once an organization has developed its distribution objectives, it should next ________
A) identify the channel leader B) determine a distribution budget C) select the optimum number of channel levels D) define the target market and articulate the market segmentation strategy E) evaluate the internal and external environments