Starbucks, Aveda, and BMW have been able to position themselves within their categories by combining quality, luxury, and premium prices with an intensely loyal customer base. These companies are employing a ________ strategy
A) market-skimming
B) market-penetration
C) survival
D) market share maximization
E) product-quality leadership
E
Business
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An executory contract is a contract that:
a. has been recorded b. is in writing c. has been fully performed d. is yet to be completed
Business
An American company wanting to be competitive in the European market would be most likely to seek which type of certification?
A) ISO 14000 B) DMAIC C) total quality management (TQM) D) Six Sigma E) PLC
Business