Which is a model that shows that further advertising and promotion expenditures may result in adverse effects on profits?
A) a sales-response function
B) a marginal analysis
C) average return on investment curve
D) promotions opportunity curve
B
Business
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Which of the following statements is true about stars in the portfolio matrix?
a. They have low growth potential and small market shares. b. They require minimal funding. c. They have low market shares in high-growth industries. d. They are fast growing market leaders.
Business
________ is an unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting
A) Primary research B) Qualitative research C) Secondary research D) Quantitative research
Business