What are the disadvantages associated with a telemarketing effort? How can telemarketing improve be used successfully?
Telemarketing is very expensive on a cost-per-contact basis. In addition, 15 percent of a company's contact numbers are usually out-of-date. Also, a telemarketer typically gets only a small amount of time with someone who answers the phone. Finally, the obtrusive nature of the medium can alienate consumers.
Telemarketing can give good results over time if it is used to initiate and maintain a constructive dialogue with consumers. Live, person-to-person dialogue enables the telemarketer to engage a consumer on a personal level, which is a significant contribution to successful direct marketing.
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An agency agreement may be formed in all but which of the following ways?
A) expressed agency B) implied authority C) apparent agency D) the principal's revocation of the agent's previous acts
Economies of scale occur when the per-unit cost of production falls as a firm's output increases. How is this commonly achieved?
A) when the company suffers from a dip in the demand for its products or services B) when the company has certain fixed costs that do not change with the rise or fall in units produced C) when the company has a predetermined order of tasks to be completed D) when the managers of a company have an autocratic approach to leadership