Mobile Social CRM is being driven by four things. What are they?
What will be an ideal response?
1. Mobile devices—U.S. smartphone penetration 90% by 2016; there are more
mobile phones than toothbrushes worldwide.
2. Improved networks—Better bandwidth and security.
3. Software enhancements—Dashboards, better interfaces, links to Social
Media, and in-context information.
4. WIIFM (What’s In It For Me) —Helps organizations collaborate, increases
customer face time, reduces downtime, has access to real-time information
on the go.
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