Identifying who will be the recipient of a planned communications campaign is ________ research

A) consumer-oriented
B) target-market
C) product-specific
D) market segmentation

B

Business

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When you use the works of others in your presentation without crediting the source, you are

A) supporting B) plagiarizing C) referencing D) citing

Business

Which of the following statements is true with regard to career life insurance agents?

A) They represent several different life insurance companies. B) They are compensated largely through a salary and not through commissions. C) They are paid the same commission rate on new and renewal business. D) The insurer provides financing, training, supervision, and office facilities for career agents.

Business