What is a third-party endorsement?
What will be an ideal response?
Third-party endorsement is the credibility associated with messages in uncontrolled media.
Messages delivered by uncontrolled media are seen as being less biased and, therefore, more
credible
Communication & Mass Media
You might also like to view...
A social construction that encompasses biological sex, psychological characteristics, attitudes
about the sexes, and sexual orientation is know as ________. Fill in the blanks with correct word
Communication & Mass Media
If a listener is suffering from information overload, concentrating harder on the details of a message is often helpful
Indicate whether the statement is true or false
Communication & Mass Media