Which of the following is a disadvantage of using digital, mobile, and social media for advertising?
A) The costs are high.
B) Audience selectivity is low.
C) The audience controls content and ad exposure.
D) The interactive capabilities are low.
E) There is little scope for personalization.
C
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To obtain the best compromise between the speed of acquisition of a desired response and resistance to its extinction, which reinforcement strategy should be used in training? (In other words, how do we get the fastest learning combined with the strongest resistance to extinction?)
A) Begin with self-management and then go to modeling. B) Begin with delayed and partial reinforcement and gradually go to immediate and continuous reinforcement. C) Begin with negative reinforcement and gradually change to continuous positive reinforcement. D) Begin with immediate and continuous reinforcement and gradually go to delayed and partial reinforcement. E) Continuous reinforcement.
If a U.S. firm sells Vietnamese producer equipment that is then used to make clothing that the United States agrees to buy back from Vietnam, the two companies most likely have entered into a countertrade arrangement called a product buy-back agreement.
a. true b. false