If a marketing manager segments the market into culture-, sports-, or outdoor-oriented groups, he or she is segmenting the market on the basis of ________
A) loyalty status
B) behavioral occasions
C) user status
D) psychographic lifestyle
E) readiness stage
D
Business
You might also like to view...
Which of the following is an efficiency objective of the BI process?
A) informing business personnel B) assessing current conditions C) predicting future events D) meeting time constraints
Business
While some employees feel they have too much responsibility, it is a fact that people need responsibility to be motivated on their jobs
Indicate whether the statement is true or false.
Business