The critical path method helps determine ________

A) the most suitable structure for the organization
B) the best long-term marketing strategy for a company
C) the particular tasks or activities that have significant effect on project time and cost
D) trends in consumer tastes and preferences

C

Business

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Ericsson, IKEA, Saab, and other companies based in Sweden have looked beyond their borders for significant growth market because:

A) Sweden has high total annual income. B) Sweden has low total annual income. C) Sweden has a fairly small population. D) Sweden is land locked geographically. E) Sweden has relaxed export policies.

Business

Which does not measure the effectiveness of interactive marketing?

A) emotional reactions B) a pupillometric meter C) lead generation D) customer knowledge

Business