The supermarket from which Robert purchases groceries gives him an RFM score of 115 (R=1; F=1; M=5, on a scale of 1 to 5). Based on this information, which of the following is a valid conclusion?
A) Robert recently made a big purchase at the supermarket.
B) Robert does not shop frequently at the supermarket.
C) Robert has not purchased anything from the supermarket recently.
D) Robert frequently purchases inexpensive items from the supermarket.
D
Business
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Of the following methods of evaluating advertising and ad campaigns, the one that has the most promise for the future is:
A) advertising tracking research B) copytesting C) online cookie analysis D) cognitive neuroscience
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When ESPN found new products for its existing markets by expanding into 10 cable channels, a Web site, and a magazine, it was using a product-development strategy
Indicate whether the statement is true or false
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