Which message strategy has the goal of creating an impact on a person's beliefs or knowledge structure?

________ refers to the task of securing editorial space — as opposed to paid space — in print and broadcast media to promote or "hype" a product, service, idea, place, person, or organization

A) Advertising B) Media planning C) Communication design D) Publicity E) Copy testing

Consider the optimization problem represented by this graph. Which of the following statements is best?

A) This is a maximization problem with a feasible solution. B) This is a maximization problem with no feasible solution. C) This is a minimization problem with a feasible solution. D) This is a minimization problem with no feasible solution.