Scanner data is often used to measure the impact of marketing communications in which of these programs?

A ________ is referred as the collaboration between two or more firms on a specific project to serve one or more markets

A) franchise B) direct investment C) portfolio D) joint venture

What is scienter?

A) knowledge that a representation is false B) undue influence used on a party to sign a contract C) another term for duress D) damages paid to a victim of a scam