The persuasive strategy of adding a new salient belief might not be effective when:

a. the new belief is too similar to existing beliefs
b. the new belief is too extreme
c. the new belief is not compatible with existing beliefs
d. the new belief is has a negative valence

c. the new belief is not compatible with existing beliefs

Communication & Mass Media

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Which of the following purposes would be appropriate for an

informative presentation? a. I want my audience to oppose the death penalty because it does not deter crime. b. I want my audience to support the death penalty because it deters crime. c. I want my audience to support the death penalty for carjacking and drive-by killings. d. I want my audience to become familiar with research on the death penalty's relationship to the increase or decrease in crime. e. I want my audience to understand how unjustly the death penalty is administered and how it should be changed. Page references: 54, 57-59

Communication & Mass Media

Special pleading is an example of positive communication strategies

Indicate whether the statement is true or false.

Communication & Mass Media