Word-of-mouth and media mentions
A) are integral to paid, promotional efforts.
B) are unintended effects of MPR.
C) ideally generate positive perceptions of a firm and its brands.
D) further blur the line between goods and services.
E) are examples of the synergy between broadcasting and advertising.
C
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Brand ambassadors are volunteers spreading a company's brand message, while brand evangelists are paid employees using potentially unethical marketing tactics to spread a company's brand message
Indicate whether the statement is true or false
Which of the following statements is FALSE?
A) mortgage fraud is a widespread problem in Canada B) the Land Titles system has helped reduce mortgage fraud in Canada C) mortgage fraud is possible because of the ease of getting fraudulent documents to back up a mortgage application D) lenders often do not do proper investigations on the borrower's background when giving mortgages E) many people take out title insurance to protect against fraud