After conducting an audience analysis, what is the next step in the writing process?
A) Gathering information
B) Writing the communication
C) Refining the topics to be covered in the communication
D) Developing the first draft of the communication
E) Determining the channel and medium for the communication
Answer: A
Explanation: A) When you have a clear picture of your audience, your next step is to assemble the information you will include in your message. For simple messages, you may already have all the information at hand, but for more complex messages, you may need to do considerable research and analysis before you're ready to begin writing.
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The financial statements for Myers Service Company include the following items
2017 2016 Cash $51,500 $49,000 Short-term Investments 27,000 13,500 Net Accounts Receivable 55,000 52,000 Merchandise Inventory 131,000 47,000 Total Assets 528,000 553,000 Accounts Payable 129,500 124,000 Salaries Payable 23,000 19,000 Long-term Note Payable 60,000 60,000 Compute the acid-test ratio for 2016. (Round your answer to two decimal places) A) 0.88 B) 0.80 C) 0.92 D) 0.71
Which of the following products need cash to maintain their market leadership position but they are also generating some because of the high margins they can maintain?
A) cash cows B) dogs C) stars D) problem children