In most cases, the same sales strategy is used to sell a new and emerging product as a mature, well-established product

Coolers Inc has decided to launch a new energy drink that will have the fewest calories among its competitors

To understand the market potential for the new drink and the demographics and attitudes of consumers who are likely to buy the product, Coolers should most likely use ________. A) exploratory research B) archival research C) causal research D) experimental research E) descriptive research

Which influence tactic is least likely to result in target commitment?

A) collaboration B) rational persuasion C) inspirational appeals D) exchange