Until the mid-1990s, MGP Ingredients sold ethanol and animal feed. A steep drop in its sales led the company to focus on developing the first low-carb proteins and starches. The company was able to use existing manufacturing equipment to develop these food additives in response to the growing popularity of the Atkins Diet and similar food regimens. The realization that MGP could use the popularity of the Atkins Diet as a catalyst for success would have occurred in which stage of the new-product development process?
a. developing a business analysis
b. establishing the new-product strategy
c. exploring opportunities
d. screening and concept testing
Ans: d. screening and concept testing
Business
You might also like to view...
A nonresident who wishes to obtain a California real estate license must
A. first establish California residency. B. consent to process service on the secretary of state if the prospective licensee cannot be located within the state. C. also be licensed in his state of residency. D. be 21 years of age.
Business
A business that grants licenses to a foreign national or foreign business entity is not a multinational enterprise
Indicate whether the statement is true or false
Business