What questions should public relations practitioners be able to answer when considering establishing a Web presence for themselves and their clients?
What will be an ideal response?
As is true of any venture in public relations, "What is the goal?" is the necessary first question to answer. "What content will we include?" is a question that needs answering early on. "What editorial considerations should we be sure to address?" is also important; establishing an editorial process will enhance the site. Attention must be paid to "What design enhancements must we consider?" True, it is on the Internet, but just how interactive should we, can we make it? Measurement, a key element in the public relations process, must be addressed as well. Finally, practitioners must answer the question, "Who will be responsible?"
You might also like to view...
In the United States, you can own anything you want and decide what you want to do with it, as long as it does not violate the law. This describes the principle of
a. scarcity. b. competition. c. the command economy. d. the right of private property.
Market-tracking studies measure some variable(s) of interest, that is, market share or unit sales over time
Indicate whether the statement is true or false