Describe the criteria by which qualitative research questions are assessed.

What will be an ideal response?

Answers will vary

Communication & Mass Media

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There comes a point in every relationship where proximity becomes necessary if it is to

progress. Indicate whether the statement is true or false

Communication & Mass Media

Why is it recommended that each specific audience targeted in a campaign need a specific communications objective and message?

a. because communications messages and audiences change over time b. It is a more cost-efficient approach. c. It allows fewer opportunities for messages to be misinterpreted. d. It enables messages to be measured for success or failure individually.

Communication & Mass Media