With respect to the brand building pyramid, at which of the following "building block levels" would we expect the consumer to develop an intense, active loyalty?

If a payment is known to violate the FCPA, officers, directors, stockholders, employees, and U.S. agents of a corporation can be fined up to $________

A) 25,000 B) 50,000 C) 100,000 D) 1 million

Power is the ability to _____

a. Get people to do what you want them to do b. Get what you want.