Brand loyalty is a component of:

A) brand equity.
B) brand awareness.
C) perceived quality.
D) brand associations .

A

Business

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A) measurable B) substantial C) accessible D) differentiable E) actionable

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________ attached to television sets in participating homes now record when the set is on and to which channel it is tuned

A) Tachistoscopes B) Polygraphs C) GPS systems D) Audiometers E) Galvanometers

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