________ is the ability of the organization to be flexible enough to cater to the individual whims of consumers

________ research is designed to capture cause-and-effect relationships by eliminating competing explanations of the observed findings

A) Experimental B) Behavioral C) Observational D) Focus group E) Descriptive

Brands with lower market share generally require lower advertising budgets, as a percentage of

sales, than those with high market share. Indicate whether the statement is true or false