Within the media economic game, the exchange value for media businesses, advertisers, and media employees is measured:

a. individually
b. aggregately
c. qualitatively
d. quantitatively

d. quantitatively

Communication & Mass Media

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The process of changing or reinforcing a listener's attitudes, beliefs, values, or behaviors is

A) motivation. B) persuasion. C) argument. D) logic.

Communication & Mass Media

An informative speech is meant to do all of the following EXCEPT

A) introduce the latest information about a topic. B) deepen your listeners' knowledge of a complicated term. C) aid your listeners' mastery of a skill. D) influence choices or opinions.

Communication & Mass Media