Maria is considering a new layout for a magazine and wants to evaluate whether different headline styles and color affect sales. She tests three different headline styles and two colors. Which of the following tests are most appropriate for the evaluation of the data from this test?

a. Chi-square
b. One-way ANOVA
c. Two-way ANOVA
d. T-test

c

Communication & Mass Media

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What does the speaker accomplish by challenging the audience in the conclusion of the speech?

What will be an ideal response?

Communication & Mass Media

Pat is watching TV, and his roommate walks in and tells Pat that he wishes to talk to him. Pat turns off the TV in order to focus on the conversation with the roommate

Pat's decision to focus on the roommate rather than the television illustrates what stage of the perceptual process? a. Attention and selection b. Organization c. Interpretation d. Closure

Communication & Mass Media