On a practical note–if we are using waiting line analysis to study customers calling a telephone number for service, balking is probably not an issue

In which of the following ways of creating a new company, brand, or subbrand name, the names are derived from the basic benefit provided by the product?

A) evocative names B) experiential names C) functional names D) invented names E) realistic names

Adaptive cultures are cautious and conservative

Indicate whether the statement is true or false