In order for a firm to effectively deliver an MPR message, an organization must
A) be able to afford hiring a major public relations consultant.
B) know connectors willing to work on commission.
C) have the right connectors in place.
D) assume that all audiences are equal.
E) make sure that all messages contain an overt sales pitch.
C
You might also like to view...
Which of the following statements is FALSE about conventional loans?
(a) Congress establishes the loan limits each year for 1-to-4-family structures (b) Lenders may not establish their own underwriting standards (c) A non-conforming loan can be sold in the secondary market (d) The GSE's dominate this market category
Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing brand ________
A) alliance B) essence C) harmonization D) parity E) bonding