The gap between good buzz and bad buzz is referred to as ________

A) groundswell
B) viral marketing
C) evangelist marketing
D) brand polarization
E) the magnifying effect

D

Business

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Under cash basis accounting, revenue is recorded when it is earned, regardless of when cash is received

Indicate whether the statement is true or false

Business

Angelo made the decision to outsource the software components of his consulting company so he could focus on the company's ________, which are sources of competitive advantage, make a contribution to perceived customer benefits, have application in a

wide variety of markets, and are difficult to imitate. A) core competencies B) infrastructure C) market-sensing processes D) fulfillment management processes E) outbound logistics

Business