Which of these elements is not part of the Deming Wheel?

There are those that believe that the analysis of financial statements has limitations. Which of the statements below would qualify as a limitation of financial statement analysis?

A) Ratio analysis requires the analyst to evaluate a firm's performance over too many years to be of any value. B) Proper ratio analysis requires the analyst to rely upon audited financial statements, which can be easily manipulated. C) Thorough ratio analysis requires the analyst to refer to benchmarking, which is very easy to misinterpret. D) Ratio analysis requires the analyst to utilize accounting data that is based on historical costs instead of current market values.

With regard to the account size in determining whether to use an external agency or perform the work in-house, the following statements are true, except:

A) a small account is not usually attractive to a large agency B) if 75% of the money cannot be used to buy media time and space, it is better to perform the work in-house C) if the agency charges more than 25% of the money to design and create the ads, then the account is too small to use an external agency D) a small agency is not a viable choice, even for a small account, because the agency will lack the necessary resources to do the work